Concept & creative direction
Campaign ideas, treatments, scripts and storyboards: a clear idea before anyone presses record.
Concept · Post-production · Campaigns
Yan
Yan
Stroeb
From the first idea to the final grade to the rollout: I build campaigns that get your content seen.
Scene 01What I do
Moments, made to last a little longer.
I develop concepts, shape them in post-production and turn them into campaigns that run across every channel, for companies, political campaigns and events. Most of a story is decided after the shoot, and that is where I do my best work.
Edit, colour & sound
Editing, colour grading, sound design and motion, plus every cut-down and format a campaign needs, from the hero film to vertical shorts.
Social media & distribution
Platform-native campaigns and a rollout plan for formats, timing and channels, so your content reaches people online and beyond.
AI-assisted workflows
The current generative and AI tools, used with care: faster versions and new looks, within the limits of copyright, licensing, personality rights and AI labelling rules.
For Companies and enterprises: corporate image, employer branding, product launches and internal communication. Political campaigns, from the first idea to the last week before election day. Events, before, during and after.
Also Photo & video coverage of events, campaigns and corporate productions, when a project needs its own footage.
Scene 02References
Brands I have worked for
Campaigns, films and content for global brands, platforms and events.
Scene 03Films
Selected films
Selected work, from the first idea to the final grade.
Scene 04Photographs
Photographs
Fleeting moments of mundane existence: streets, people, places, and the light in between.
The first photo series is on its way.
New photographs are being edited right now. In the meantime, the films above are the best place to start.
Scene 05About
Hi, I'm Yan.
I do concept, post-production and digital campaigns, full-time. Before that I spent years coming up with ideas for tech companies and media agencies.
I got into video through writing. I started making short stories for social media, and I still work the same way: find the idea, build it in the edit, get it in front of the right people.
Most of what I do happens after the shoot. That's where one day of footage turns into a whole campaign: a main film, short cuts, vertical versions, stills for every channel.
Most stories are decided in the edit.
I use AI tools every day, for generating, editing, grading, upscaling and versioning. I also know where the legal lines are: copyright, licences, personality rights, client data, and when AI content has to be labelled. You get the speed without the trouble later.
These days I mostly work with companies, political campaigns and events. Image films, employer branding, campaign clips that have to land in three seconds, event coverage that keeps your channels busy for weeks. If a project needs footage, I shoot it too.
What I'm after in every project is a feeling: the odd, slightly illogical moment that sticks with you. Ideas come from anywhere: an empty bus stop at night, a long summer evening, a bassline that won't let go.
Have a look around. If something clicks, write me.
Morii
n. the desire to capture a fleeting experience
John Koenig, The Dictionary of Obscure Sorrows, Chapter 5 “Boats against the Current”, pp. 177–178.We live our lives in moments: in those rare experiences we stop to notice and carry with us, in the hopes of stringing them together, trying to tell a story.
But even in the moment, you can already feel it start to fade.
So you try to capture it and convert it into something that will last longer than just a flash.
[…]
But maybe even then, you'll be thinking to yourself, ah well. I guess you had to be there.